On November 21, the State Council issued an upgraded version of cross-border e-commerce, which not only continued to define cross-border e-commerce as personal goods, but also added 63 new tax items, raising the single transaction limit from the current 2,000 yuan to 5,000 yuan, and the annual limit from 20,000 yuan to 26,000 yuan. The new policy, which will be implemented on January 1, 2019, will help individual consumers who like overseas goods to buy more high-end products, such as luxury clothing, high-end cosmetics and so on. Moreover, there is still room for policy, and the transaction limit will be adjusted and increased accordingly according to the increase of residents'income in the future.
We may as well first understand the current main mode of Haitao. At present, the mainstream mode of cross-border e-commerce is generally to set up bonded warehouses in bonded zones for imported goods in bulk from abroad. Consumers need to pay cross-border comprehensive tax when they buy goods. At present, it is 11.9% of the tax point, but generally this tax is included in the quotation of goods. The second way is through direct mail overseas, purchasing from abroad and clearing customs with personal goods, collecting postage tax. But there is a prerequisite for judging personal goods. There is a standard here, that is, the items sent from Hong Kong, Macao and Taiwan are limited to 800 yuan each time, and the items sent from other countries are limited to 1000 yuan each time. If the limit is exceeded but the Customs judges it to be personal goods, the post tax may still be levied on personal goods. At present, the rates of postage tax are generally 15%, 25% and 50%. Obviously, direct mail costs more and restrictions more. The third is, of course, to buy overseas. Take Hong Kong as an example, because it is the most convenient place for Hong Kong to leave the Mainland. As Hong Kong is a tax-free shopping paradise, purchasing products can be exempted from various taxes. The problem is that at the time of entry, the total value should be controlled below 5,000 yuan. For more than 5,000 yuan but recognized as personal goods, a postage tax should be levied.
To sum up, each has its own advantages and disadvantages. The general bonded area of cross-border e-commerce is located in the Mainland, where the goods are delivered directly from the Mainland, and the waiting time of consumers is short. Although there is a cross-border comprehensive tax, the pricing of goods is relatively low, and the comprehensive cost of consumers can be controlled. The disadvantage is that the categories and types of products are not complete at present and need to conform to the positive list of the country. Overseas direct mail is not an ideal channel for middle and high-end consumers because of its relatively high comprehensive cost, long waiting time and low purchase limit. The advantage of overseas direct mail is that it can make consumers more trustworthy, but consumers need to judge reliable platform or third-party buyers to prevent cheating. The third is to buy duty-free products overseas, which are genuine and affordable. The disadvantage is that additional travel costs are required.
In 2017, China's cross-border e-commerce retail imports amounted to 56.6 billion yuan, an increase of 75.5% over the same period last year; from January to October 2018, the imports amounted to 67.2 billion yuan, an increase of 53.7% over the same period last year. China's cross-border e-commerce retail import penetration rate (the proportion of people buying imported goods through cross-border e-commerce to the number of online consumers) has increased rapidly from 1.6% in 2014 to 10.2% in 2017. With the further opening of the door of cross-border e-commerce, more and more consumers who like overseas goods will purchase their favorite imports through cross-border e-commerce channels. It is believed that the import and retail penetration of cross-border e-commerce will continue to increase. In this context of consumption, some companies will be "deeply hurt".